I am starting my primary research.
My question which I wish to find out the answer of is:
* Do perfume advertisements reinforce gender stereotypes or challenge them?
I will begin by doing a textual analysis of several advertisements, all featuring perfume. They are sold in the stereotypical way with women selling them to the audience through their sexuality.
After I have analysed them I will do more primary research in the form of a questionaire/ interview. I will ask a group of people, all girls around the age of 18+ on whether they think the advertisements reinforce gender stereotypes of challenge them.
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