Advertising and Gender

http://www.aber.ac.uk/media/Students/rmb9801.html 2 advertisements which are compared based upon gender, one aimed primarily at women and one aimed primarily at men.

Advertisements don't just sell products, the sell values. They are rarely aimed at everyone- they use a specific audience.

Advertising

Gender in print ads.

Collect ads.

Primary research - exploring responses of consumers to reps of gender offered by adverts.


Sean