Primary Research - Questionnaire, first draft of questions:

• Define feminity (your definition).
• Define how you think the media portrays feminity - for example advertisements in both print and TV.
• What makes you feel femine?
• Do you think these adverts sell the product well and influence you to buy them? (look at adverts used for textual analysis)
• Are women pressured into looking a certain way by the media?
• Is there a female celebrity who you fell embodies feminity and shows stereotypical traits?
• Which 5 products do you think are the most important and help women feel feminine?
• Can males be feminine?
• Are females unfairly perceived to be a certain way?

Advertisements

I have now selected my advertisements for textual analysis, I have focused on perfume advertisements from magazines such as Easy Living and Marie Claire, both of which are magazines focused on consumerism and are aimed at the stereotypical female.

Primary Research

I am starting my primary research.
My question which I wish to find out the answer of is:
* Do perfume advertisements reinforce gender stereotypes or challenge them?

I will begin by doing a textual analysis of several advertisements, all featuring perfume. They are sold in the stereotypical way with women selling them to the audience through their sexuality.

After I have analysed them I will do more primary research in the form of a questionaire/ interview. I will ask a group of people, all girls around the age of 18+ on whether they think the advertisements reinforce gender stereotypes of challenge them.

Advertising and Gender

http://www.aber.ac.uk/media/Students/rmb9801.html 2 advertisements which are compared based upon gender, one aimed primarily at women and one aimed primarily at men.

Advertisements don't just sell products, the sell values. They are rarely aimed at everyone- they use a specific audience.

Advertising

Gender in print ads.

Collect ads.

Primary research - exploring responses of consumers to reps of gender offered by adverts.


Sean